QMUL 010-2 Component Time Constrained Case Study using analysis portfolio

QMUL 010-2 Component Time Constrained Case Study using analysis portfolio – Description

ASSIGNMENT BRIEF:

WORD LIMIT: 2250 WORDS

The questions for this assignment relate to Marks & Spencer (M & S) and as such the focus of analysis should base on this company. M&S is a British multinational retailer headquartered in London and specialises in selling home products, luxury clothing, accessories, and food products. Your answers should consider strategic management from the corporate and business level perspectives.

QUESTION 1:

Using relevant concepts, prepare a stakeholder analysis for M&S. Analyse the extent to which M&S harnesses a shared values approach to stakeholder management (25 marks).

QUESTION 2:

Examine the resources and capabilities of M&S in terms of its ability to respond to current opportunities and threats in the global business environment (25 marks).

QUESTION 3A: Answer both parts A & B

It can be argued that ‘M&S ‘ success is anchored in their customer-focused and eco-ethical sustainability plan.’ Assess this statement in relation to M&S’ competitive positioning (20 marks)

QUESTION 3B:

Choose ONE specific corporate level strategy of M&S and discuss its current and potential benefits for the company’s shared value creation (20 marks)

Marking criteria

MOD007205 Element 010/2

Criteria

Ratings

Pts

Using relevant concepts, prepare a stakeholder analysis for M&S. Analyse the extent to which M&S harnesses a shared values approach to stakeholder management (25 marks)