Cultural Diversity in The Workforce & Pricing Strategies Discussions – Description
1.Your book describes cultural diversity as the differences among people in the workforce owing to race, ethnicity and gender. Discuss the challenges and advantages of a culturally diverse workforce.
Can you think of any companies that have either benefited from their cultural diversity policies or have struggled from a lack of diversity?
2.This week, we learned about various pricing strategies companies have available to them, including
New Product Pricing
Differential Pricing
Psychological Pricing
Product-Line Pricing
Promotional Pricing
For example, Walmart has positioned its business and brand with “Everyday Low Prices,” under the psychological pricing strategy. What are some other companies you can think of that have or continue to use one of these strategies? Why do you think the company chose this strategy? Do you think it is/was effective for the company in meeting their objectives?
3. Let’s say you were a Social Media Community Manager for Savannah State University, what strategies/campaigns would you recommend for the University to better connect with students and meet its overall objectives?
The post Cultural Diversity in The Workforce & Pricing Strategies Discussions first appeared on .
