Cultural Diversity in The Workforce & Pricing Strategies Discussions – Description
1.Your book describes cultural diversity as the differences among people in the workforce owing to race, ethnicity and gender. Discuss the challenges and advantages of a culturally diverse workforce.
Can you think of any companies that have either benefited from their cultural diversity policies or have struggled from a lack of diversity?Β
2.This week, we learned about various pricing strategies companies have available to them, including
New Product Pricing
Differential Pricing
Psychological Pricing
Product-Line Pricing
Promotional Pricing
For example, Walmart has positioned its business and brand with “Everyday Low Prices,” under the psychological pricing strategy. Β What are some other companies you can think of that have or continue to use one of these strategies? Β Why do you think the company chose this strategy? Β Do you think it is/was effective for the company in meeting their objectives?Β
3. Let’s say you were a Social Media Community Manager for Savannah State University, what strategies/campaigns would you recommend for the University to better connect with students and meet its overall objectives?
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