ASU Marketing Question – Description
1. A client informs public relations agency of new experience on-property that is set to debut on November 24 and asks agency to draft a press release to announce the all-new experience.
Write a press release from the information provided toannounce the launch of Winter’s Village at Green Valley Ranch Resort (pretending it hasn’t already passed) in a separate clean Word document. Remember to use Associated Press style. Use as much information as you think necessary to create an effective release. Add phrases and transitions to make the press release acceptable to editors.
Please use the following steps to format the release:
– On the top left-hand side of the page, write “FOR IMMEDIATE RELEASE” in bold-faced CAPS and use an Arial 12-point font.
– Hit the enter-key twice again, and type in your headline, center and bold-face your headline, in CAPS and use an Arial 14-point font.
– Go down two spaces again, and aligned left, add the dateline “CITY (Month Date, Year) – ” bold-faced using an Arial 12-point font, followed by the body of the release using a non-bold Arial 12-point font in sentence case.
Please include the following facts in the release:
– Winter’s Village at Green Valley Ranch Resort
– November 24, 2018 to January 7, 2019
– Featuring an ice rink with real ice, holiday treats, Saturdays with Santa, and a holiday lounge area.
– 60 decorated trees, 6,000 square-foot rink with real ice and views of the Las Vegas skyline.
– Enjoy hot cocoa, warm apple cider, and 12 cocktails of Christmas.
– Plus, polar bear pretzels, wonderland cupcakes, snowy cake pops, and fire pit s’mores.
– A portion of the proceeds from Winter’s Village will be donated to St. Jude’s Ranch for Children.
– Entry is free to the village.
– $20 per person for ice skate rental.
– Hours of Operations include Monday – Thursday: 4pm – 9pm; Friday: 4pm – 10pm; Saturdays: 11am – 10pm; Sundays: 11am – 9pm
– http://www.wintersvillage.com
Allied Global Marketing Account Coordinator Assessment (continued…)
Please answer questions 2-5 within the Word document.
Save and return back to Allied Global Marketing via email.
2. The press release is now complete to announce Winter’s Village, and the agency is tasked with distributing the release to the local Las Vegas market. What type of media outlets should be targeted and when would you recommend that the press release be distributed in order to secure coverage ahead of its debut?Please explain.
3. The press release for Winter’s Village has been distributed to the local media list. How would you go about finding the secured coverage? Please explain the steps you would use to track press coverage.
4. You have located the recent links to secured coverage and would like to share the press recap with the client. Please research and find at least three press clips around Winter’s Village and outline them in the following format in numerical order:
a. Outlet, Date Ran, Topic of Coverage
“Title of Story”
Link to coverage: add link here
5. The client has received the recent coverage from Winter’s Village and is asking for ideas on how to generate additional coverage. How would you go about generating more coverage? Please explain.
The post ASU Marketing Question first appeared on .
