ACU Counter Ad Presentation – Description
Create a billboard advertisement like the ones you see along Interstate highways, but yours should be “counter advertising.” (You should also submit a brief commentary on what you created.)
The following definition and description of counter advertising is from an articleLinks to an external site. in the Economic Times:
“Definition: Counter advertising is an advertisement which responds to another advertisement. They are, at times parody of the original ad, but deliver a message. Counter advertising takes an opposing position or a counter-view, and is generally made out on controversial topics such as smoking or high sugar content in aerated drinks.
Description: Counter advertising uses the same technique which caught your attention the first time when you saw the original ad, but tweaks it to deliver a different message to the audience.” (Economic Times)
Create a billboard type add where you are depicted somewhere on the billboard. The genre of your advertising image should be a “counter ad” or an advertisement that builds off of another popular message or theme, but alters it so that the message is inverted or “countered” by your message.
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