You are asked to play the role of advertising agency and develop an ad for Butler Community College, or any program or classes at the college.
You are asked to develop one print ad, either a large display ad, 5″ x 7″, for a newspaper or magazine; a smaller display ad for a paper or magazine, 3″ x 5″; a poster to be placed in high schools in the surrounding area; or a postcard to be mailed out to individuals in the area. just choose one
You may wish to consider, what type of message and visual would be appropriate you must grab attention, how much information to give and in what format, who your target audience is, etc.
Using a Butler logo is mandatory. You can use ANY Butler logo.
As far as images go, you may get them from the Butler website, or any other site or source you can find.
ALSO: I want a one-page description explaining why you did what you did. Explain your creative strategy in getting your target’s attention, building their interest, and urging them to action!!!! Don’t leave anything out and remember to talk about target market, placement, duration, type of ad, use of colors, text, pictures, etc.
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