WU Benefits of Public Health Communication Campaign Messages Essay – Description
Despite appearing on the scene as recently as the 1990s, it is difficult to imagine a time before social media. It has permeated everyday culture while creating new channels of communication. While private individuals have been the biggest adopters of social media platforms, organizations have increasingly jumped into the fray.
Health organizations use social media to influence consumer habits and publish time-sensitive information. Social media also serves as a forum where health organizations can host conversations with the public. However, the technology gives anyone with Internet access the ability to publish information.
Post a comprehensive response to the following:
Explain the specific desired goal for behavior change(s). Is an incentive needed to achieve this change? Justify your position, including a description of incentives that could be offered if deemed necessary.
Briefly describe the benefits that your Public Health Communication Campaign will provide to the target audience and how the suggested message will influence or support behavior change. Remember to ask, “What does the target audience want?” instead of “What does the target audience need (for their health)?”
Explain the types of social media you believe might be the best ones to use to better communicate your health? Justify your choices.
Imagine that a chosen social media platform suddenly loses popularity. Propose a back-up plan for social media messaging, and provide a brief summary of the plan.Be sure to support your postings and responses with specific references to the Learning Resources.
References:
Parvanta, C., Nelson, D. E., & Harner, R. N. (2018). Health literacy and clear health communication. In, Public health communication: Critical tools and strategies (pp. 151–176). Jones & Bartlett Learning.
Parvanta, C., Nelson, D. E., & Harner, R. N. (2018). Formative research. In, Public health communication: Critical tools and strategies (pp. 223–264). Jones & Bartlett Learning.
Parvanta, C., Nelson, D. E., & Harner, R. N. (2018). Media vehicles, platforms, and channels. In, Public health communication: Critical tools and strategies (pp. 265–314). Jones & Bartlett Learning.
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