WU Agendas and Steps for Activating Change Paper – Description
Submit a 2- to 3-page paper that addresses the following:
Briefly explain the concept of the agenda funnel.
Why is context important when advocating for change to decision makers?
Using the social problem you identified earlier in the course, explain how the 10 issues Jansson outlined are important when trying to activate change regarding the selected social problem. Provide 2–3 sentences for each of the 10 issues:
Timing
Coupling
Framing and finding a title
Negotiating and bargaining
Assembling early sponsors and supporters
Routing
Media coverage
Setting key endorsements
Coalition building
Building momentum
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