World University Access to Health Services Social Media Campaign Discussion – Description
This assignment is fictional. You can choose 1 of the following topics to create your Social Media Campaign:
1. Access to Health Services
The goal of this leading health indicator is to improve access to comprehensive, quality health care services.
Access to: • mental health services • dental health services • health services • promotion of health literacy
Potential barriers to assess for: • high cost of care • inadequate or no insurance coverage • lack of availability of services • lack of culturally competent care
Examples: Local data including employment rates, per capita income, number of health care providers, local public hospital community health needs assessment, US Census data, interview with health provider regarding health insurance trends. Interview/shadow personnel at free health clinic, interview/shadow hospital financial counselor, interview/shadow elder care service providers (Meals on Wheels, Counsel on Aging, Health Department personnel), interview Emergency Department personnel regarding the timeliness of care and delays in treatment, interview Critical Access Hospital administrator/financial officer, interview/shadow free dental clinical providers
Additional examples: Mobile clinic, mental health agencies, PCPs, EDs, NAMI, health department, social worker/case manager, EMS, police department, prosecutor, substance abuse treatment facilities, mental health court, schools, government officials, low income clinics, schools, community members, churches
2. Mental Health
Access to: • mental health services • Mental illness screening Prevention of: • suicide • self-harm
Example: Mental Health Agencies, PCPs, EDs, NAMI, health department, social worker/case manager, EMS, police department, prosecutor, substance abuse treatment facilities, mental health court, schools
Social Media Campaign
Note: The “CDCynergy” web may be useful in completing your social media campaign. The use of this web link is optional, i.e., not required.
B. Write your community health nursing diagnosis statement.
1. Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
a. Discuss the primary community resources and primary prevention resources currently in place to address the health concern.
b. Discuss the underlying causes of the health concern.
2. Discuss the evidence-based practice associated with the Field Experience topic.
a. Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level.
C. Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following:
1. Describe your social media campaign objective.
2. Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected Field Experience topic.
3. Describe a social media platform you would use that is appropriate for communicating with the target population.
a. Discuss the benefits of the selected social media platform in supporting preventative healthcare.
4. Discuss how the target population will benefit from your health message.
D. Describe best practices for implementing social media tools for health marketing.
E. Create a social media campaign implementation plan by doing the following:
1. Describe stakeholder roles and responsibilities in implementing the plan.
2. Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign.
3. Create a specific timeline for implementing your campaign.
4. Explain how you will evaluate the effectiveness of the campaign.
5. Discuss the costs of implementing your campaign.
F. Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.
1. Reflect on how your social media campaign could apply to your future nursing practice.
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