What Are Your Key Takeaways from The Book Buy in Discussion – Description
What are your key takeaways from the book Buy-In?
There are a few key takeaways from the book “Buy In” by John Kotter. In business and other areas of our professional lives, innovative thinkers struggle to introduce and have their ideas accepted by us for reasons that Kotter (2002) expressed in his writings as people refusals to allow other thoughts to gain ground.
According to Kotter, there are a few things that thinkers or folks with ideas must do if they face resistance from others. First, they must record their new ideas, watch out for more attacks on their ideas, then monster the courage to respond to their attackers and continue with their ideas.
Kotter’s research is new in the literature on resistance to new ideas. Typically, folks whose ideas face resistance would respond to opposition to their ideas with fierce resistance. Still, in Kotter’s research, the bearers of new ideas must remain calm, watch out for more opposition to their ideas, and keep going to make them successful.
In more prominent companies with thousands of employees, it is expected for a single idea to face fierce opposition. In these kinds of companies, most employees’ concerns are to go in and get their paychecks at the end of the pay period. In this way, anyone with a better idea will face opposition.
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