Walden University Health Literacy and Cultural Affiliations Discussion – Description
Post a comprehensive response to the following
Based on your own public health experiences, how do you perceive health literacy? Be sure to base this on a synthesis of this module’s Learning Resources.
Describe your target population for your Public Health Communication Campaign, their probable health literacy level, and their probable cultural affiliations based on the peer-reviewed article you located in Modules 1 and 2.
Explain how your communication about public health issues might differ based on varying levels of health literacy.
Explain how your communication about public health issues might differ based on the cultural affiliations of your audience.
LEARNING RESOURCES
Required Readings
Parvanta, C., Nelson, D. E., & Harner, R. N. (2018). Health literacy and clear health communication. In, Public health communication: Critical tools and strategies (pp. 151–176). Jones & Bartlett Learning.
Parvanta, C., Nelson, D. E., & Harner, R. N. (2018). Formative research. In, Public health communication: Critical tools and strategies (pp. 223–264). Jones & Bartlett Learning.
Parvanta, C., Nelson, D. E., & Harner, R. N. (2018). Media vehicles, platforms, and channels. In, Public health communication: Critical tools and strategies (pp. 265–314). Jones & Bartlett Learning.
Abroms, L. C. (2019). Public health in the era of social media, American Journal of Public Health, 109(S2), S130–S131. https://doi.org/10.2105/AJPH.2018.304947
Centers for Disease Control and Prevention. (n.d.). What is health literacy,https://www.cdc.gov/healthliteracy/learn/index.htm…
Centers for Disease Control and Prevention. (n.d.). Social media at CDC, https://www.cdc.gov/socialmedia/index.html
Chesser, A. K., Woods, N. K., Smothers, K., & Rogers, N. (2016). Health literacy and older adults,
Gerontology and Geriatric Medicine, 2, 1-13. https://doi.org/10.1177/2333721416630492
Ems, L., & Gonzales, A. L. (2016). Subculture-centered public health communication: A social media strategy
New Media & Society, 18(8), 1750–1767. https://doi.org/10.1177/1461444815570294
Giustini, D., Ali, S. M., Fraser, M., & Boulos, M. N. K. (2018). Effective uses of social media in public health and medicine: A systematic review of systematic reviews,
Online Journal of Public Health Informatics, 10(2), e215. https://doi.org/10.5210/ojphi.v10i2.8270
Greene-Moton, E., & Minkler, M. (2020). Cultural competence or cultural humility? Moving beyond the debate,
Health Promotion Practice, 21(1), 142–145. https://doi.org/10.1177%2F1524839919884912
Harris, J. M., Ciorciari, J., & Gountas, J. (2018). Public health social media communications and consumer neuroscience,
Cogent Psychology, . https://doi.org/10.1080/23311908.2018.1434058
Lim, K., Kilpatrick, C., Storr, J., & Seale, H. (2018). Exploring the use of entertainment-education YouTube videos focused on infection prevention and control,
AJIC: American Journal of Infection Control, 46(11), 1218–1223. https://doi.org/10.1016/j.ajic.2018.05.002
Shin, Y., Miller-Day, M., Hecht, M. L., & Krieger, J. L. (2018). Entertainment-education videos as a persuasive tool in the substance use prevention intervention “keepin’ it REAL.”,
Health Communication, 33(7), 896–906. https://doi.org/10.1080/10410236.2017.1321163
Wen, J. T., & Wu, L. (2018). Communicating ALS to the public: The message effectiveness of social-media-based health campaign, Health Marketing Quarterly, 35(1), 47–64. https://doi.org/10.1080/07359683.2018.1434865
Public Health Communication Campaign The public issue that interests me is the increased rates of obesity among adolescents and children. Obesity is the excessive accumulation of fat that poses a health risk. In the U.S., obesity among these two age groups has significantly increased, exposing children and teenagers to poor health risks. According to the CDC (2022), by 2020, obesity prevalence was approximately 19.7%, affecting roughly 15 million adolescents and children. Given that the prevalence of obesity in these populations is still too high, obesity is significant to developing various health conditions, including hypertension, cardiovascular disease, and diabetes, among others. As a result, addressing childhood and adolescent obesity is crucial in managing and mitigating this condition and its complications. Given that most of the causes of obesity can be prevented, affirmative action on this health issue can reduce the burden on the healthcare system. Several risks and preventive factors are linked to the development of obesity. One of these factors is inadequate physical activity. Research by Park et al. (2020) shows that a lack of physical exercise and a sedentary lifestyle increases an individual’s chance of developing obesity. Both adolescents and children are recommended to engage in some form of physical activity for health benefits. Another factor associated with this problem is unhealthy eating habits. For instance, consuming more calories than those utilized by the body or consuming diets with high levels of added sugar or saturated fats can increase one’s probability of developing obesity. Also, some medications can instigate weight gain leading to obesity. These medicines include antipsychotics, beta-blockers, and antidepressants, among others. This problem also includes more quality and sufficient sleep, stress, and genetics. Chaput and Dutil (2016) assert that poor sleep can contribute to weight gain and obesity. This is because sleeping a minimum of 7 hours a night can influence the hormone that regulates hunger impulses. Also, high-stress levels can affect brain functioning, triggering the body to produce chemicals that regulate hunger desires and energy balances. These changes can lead to one consuming more food and storing more fats, resulting in obesity. Moreover, some individuals are predisposed to this problem since genetic factors may contribute to obesity. As outlined, most risks and preventive factors linked to obesity development are preventable. This is because a person’s environment, in one way or another, can contribute to physical inactivity, unhealthy eating, and stress. From my perspective, a lack of engagement in physical exercises and poor eating habits can be influenced by a public health awareness initiative. Such a campaign can be utilized to massage the relevance of engaging in physical activities and provide the target audience with information regarding how much physical activity is needed to mitigate or prevent obesity. Also, a health campaign can be used to educate people on calorie intake and imbalance for optimal weight management. Planning a health campaign can be a complex process that various challenges can hinder. A potential challenge in developing a campaign to reduce obesity is the target population’s lack of motivation to modify their unhealthy lifestyles. It can be difficult for children and teenagers to change their behaviors, especially when that habit is socially acceptable. This challenge can be addressed by including well-trained health professionals in the campaign. They can provide the campaign’s target audience with vital information regarding the need to live healthily and modify their lifestyles. These professionals can educate adolescents, children, and their families on obesity risks that may have severe health consequences. References(2022, May 17). Childhood obesity facts. Centers for Disease Control and Prevention. https://www.cdc.gov/obesity/data/childhood.html#Chaput, J. P., & Dutil, C. (2016). Lack of sleep contributes to obesity in adolescents: Impacts on eating and activity behaviors. International Journal of Behavioral Nutrition and Physical Activity, 13, 1-9. https://ijbnpa.biomedcentral.com/articles/10.1186/…Park, J. H., Moon, J. H., Kim, H. J., Kong, M. H., & Oh, Y. H. (2020). Sedentary lifestyle: Overview of updated evidence of potential health risks. Korean Journal of family medicine, 41(6), 365. https://doi.org/10.4082%2Fkjfm.20.0165 ReplyReply to CommentCollapse SubdiscussionRebecca PrevoznikRebecca PrevoznikMay 31, 2023May 31 at 8:52pmManage Discussion EntryWen,Again, as seen by the popularity of this topic, it is certainly an important one that needs to be addressed successfully. I feel you have a good basis, starting with the youth population. Providing awareness and education to this population may prove to be difficult to achieve success, however I think finding strategies to target this population that may be ‘fun’ and educational may be a good way to ensure more successful outcomes. Additionally, it is vital that the educational awareness be provided to the parents. Rebecca ReplyReply to CommentCollapse SubdiscussionVanissa JohnsonVanissa JohnsonJun 1, 2023Jun 1 at 12:22amManage Discussion EntryHi Wen,I agree with your choice of obesity. It is a chronic problem within all walks of life and a precursor to chronic disease. An additional approach you might consider is utilizing a Community hub to introduce your campaign and promote its benefits. It could also be a centralized location for you to be able to conduct the health education classes to your targeted audience. Best Regards, VanissaJ ReplyReply to CommentCollapse SubdiscussionJacob ArhinJacob ArhinJun 1, 2023Jun 1 at 9:45amManage Discussion EntryHello Wen, Great post,Obesity in the USA has become a severe and costly chronic disease among many adults and children. Over the past years, Obesity has become a stain on many American families, affecting their health, cost of healthcare, economic productivity, and military readiness (Overweight & Obesity, 2022). It has become essential to have a public health communication campaign to create awareness of the risk and preventive factors of Obesity, focusing on promoting positive lifestyle and behavioral changes by educating and empowering communities with high obesity rates to improve their overall health and well-being. Lifestyle and behavioral changes like a healthy diet and regular physical activities help maintain a healthy weight, which reduces the risk associated with obesity. Recently, research has proven that weight reduction is essential in reducing Obesity in the United States. Data from NWCR, 2016, shows that 98% of patients who modified their food intake saw significant weight loss. 90-94%, increased physical activity and exercise at least 1 hour daily. It is very important to have a public health campaign that focuses on educating the younger generation on the need to cut down screen time and replace that with more physical activitiesCollapse SubdiscussionLauren E. LloydLauren E. LloydJun 3, 2023Jun 3 at 8:28pmManage Discussion EntryWen,The growing obesity problem among adolescents in the United States is a complex public health issue which needs to be addressed. I agree that focusing on better sleep and increasing exercise can change behaviors and reduce the risk of obesity. How would you address the issue without contributing to fat-shaming or anti-fat attitudes? In the media, there has been an increase of incidence of public fat shaming while body positivity has been a focus as a strategy to reduce this behavior (Ravary et al., 2019). What type of protective factor would you promote to increase body positivity, but also promoting healthy lifestyles?Lauren LloydReferenceRavary, A., Baldwin, M. W., & Bartz, J. A. (2019). Shaping the body politic: Mass media fat-shaming affects implicit anti-fat attitudes. Personality and Social Psychology Bulletin,45(11), 1580–1589. https://doi.org/10.1177/0146167219838550MODULE 2:Increased Rates of Obesity Among Adolescents and ChildrenSection 1: Problem DescriptionObesity is a significant public health problem globally, specifically in developed nations like the United States of America, with children and adolescents highly at risk due to poor eating and lifestyle behaviors. Obesity poses a significant threat to the health system since it facilitates chronic illnesses like diabetes, cardiovascular diseases, and cancers among adolescents and children. The primary cause of obesity among children and adolescents is unhealthy lifestyle behaviors, including poor diets. Thus, the risk factors associated with obesity include unhealthy diets, insufficient physical activity, stress and depression, certain medications, genetic factors, and underlying medical conditions (Blüher, 2019). However, preventive factors such as sufficient sleep, minimizing the consumption of sugary and fatty diets, and engaging in physical exercises are necessary to reduce obesity among adolescents and children.This report addresses the following risks and preventive factors to promote obesity awareness and minimize its health burden within the community: unhealthy diet, lack of physical exercise, genetics, underlying medical conditions, and insufficient sleep. Therefore, the conceptual framework or behavioral model used for this report is the health belief model (HBM). The HBM examines people’s vulnerability to diseases by outlining possible failures and prevention strategies to avert the threat of an illness (Parvanta et al., 2018). The main concepts of the HBM include perceived susceptibility, severity, benefits and barriers, action plan, and self-efficacy (Petersen et al., 2019). Using the HBM, the report’s target population is adolescents and children from all ethnic backgrounds since they are vulnerable to misinformation in the current digital age. Furthermore, adolescents and children are the primary target population, given that academic institutions often interact with them, thus, increasing public awareness of obesity. Besides, adolescents and children will likely change their behaviors due to increased concerns among parents, community agencies, and academic institutions, facilitating education and public awareness on healthy diets and quality lifestyle behaviors.Section 2: Market Research (Population et al.)According to Stavridou et al. (2021), obesity among adolescents and children across the United States accounts for 19.7% or 14.7 million individuals. While state and federal governments donate $147 billion annually for child and adolescent obesity, statistics indicate that more individuals continue to suffer from the disease due to unhealthy lifestyle practices (Cardel et al., 2020; Tripicchio et al., 2019). Thus, addressing the risk and preventive factors is necessary to reduce the severity of obesity among children and adolescents.First, addressing the risk and preventive factors will happen by leveraging health studies within the education curriculum. The state and federal governments should work with education policymakers to strengthen health studies surrounding obesity for elementary and high school students (Blüher, 2019). These students are mostly aged 5 to 16; hence, they are under the children and adolescent bracket. Thus, academic institutions should ensure that science and social studies outline concepts on obesity to increase students’ knowledge and transform their lifestyles. The risk and preventive factors that can be addressed include diet quality, stress management, sufficient sleep, adequate physical exercise, and genetics. Educators can focus on these risk and preventive factors to facilitate behavioral changes among children and adolescents, thus, reducing the burden of obesity within the community.Second, mass media campaigns by broadcasting content related to health can be effective in addressing obesity. National and state broadcasting networks can partner with academic institutions to educate children and adolescents on improving their lifestyles to prevent obesity (Blüher, 2019). Broadcasting networks can educate children and adolescents using videos and pictures addressing the risk and preventive factors of obesity. This can include a-minute video outlining the significance of healthy eating, such as minimizing sugary and fatty foods, getting enough sleep, and participating in physical exercises to prevent obesity. Since most children and adolescents have smartphones, mass media campaigns are necessary to persuade them to change their behaviors and avoid obesity.Third, social media campaigns on Instagram, Snapchat, and TikTok are essential in addressing the risk and preventive factors of obesity in children and adolescents (Stavridou et al., 2021). The current digital age has seen most social media users as adolescents and children. Therefore, policymakers should work with content creators on major social media platforms to educate people (primarily children and adolescents) about the benefits of healthy lifestyles, like quality sleep, avoiding sugary and oily diets, and physical exercises to minimize obesity. Children and adolescents are prone to emulating things that happen on social media. Therefore, airing content relating to healthy lifestyles can help to transform their behaviors and minimize obesity. Fourth, public health seminars involving parents, guardians, and educators are necessary to enhance obesity prevention among children and adolescents (Stavridou et al., 2021). Given that parents, guardians, and educators primarily interact with children and adolescents, public health seminars are necessary to strengthen the bond between them, thus, promoting lifestyle changes. Public health officials can engage with parents, guardians, and educators to ensure healthy eating and physical exercise and manage stress among children and adolescents to reduce obesity. Besides, parents and guardians can learn to cope with risk factors like genetics that cause obesity among children and adolescents. In addition, parents and guardians can learn to manage screen time and social media use to minimize obesity among children and adolescents by encouraging sufficient sleep (8 hours of rest) and physical activities.Fifth, health policymakers can collaborate with academic institutions to leverage physical education (P.E.) in the educational curriculum (Blüher, 2019). P.E. is essential to encourage physical activities like gymnastics, soccer, running, tennis, swimming, and basketball to minimize the rate of obesity among children and adolescents. Furthermore, educators should encourage healthy eating by incorporating organic fruits and vegetables or minimizing sugary products like soda. Educators can also collaborate with parents and guardians to ensure healthy eating at home to reduce obesity. Therefore, educators, parents, and guardians should collect data on sleep duration, eating habits, rate of physical activity, and psychological and mental health information, which can be shared with health and government officials to improve zero obesity initiatives.Section 3: Market StrategyAn effective public health campaign should focus on age, race/ethnicity, and health behaviors. First, concerning age, this campaign targets 5- to 19-year-olds; hence, it resonates with children and adults. On the other hand, the campaign targets individuals aged 25 to 45 since they are parents or caregivers to the primary target group (children and adolescents). Involving parents and caregivers in this campaign is necessary to support obesity awareness in schools and households. Thus, mature individuals like parents, caregivers, and educators will advise and guide children and adolescents on physical activities and healthy diets. Regarding race/ethnicity, this campaign will focus primarily on Latinos/Hispanics, Blacks, and the White community. Pineros-Leano et al. (2022) assert that Latino and Black adolescents and children are more overweight, principally than Whites and other minority groups. Obesity among Latinos/Hispanics and Black adolescents and children accounts for 38.9% and 35.2%, while in the White community, it stands at 28.5% (Pineros-Leano et al., 2022). Nevertheless, minority groups like Asians and Native Americans account for 19.5% (Pineros-Leano et al., 2022). Thus, this campaign will target mainly Latino, Black, and White children and adolescents since they are primarily at risk. Concerning health behaviors, the campaign will target children and adolescents who love consuming fast foods. Fast foods are unhealthy due to their high sugar and fat concentration, leading to high obesity prevalence among children and adolescents. Besides, the campaign focuses on children and adolescents who rarely engage in physical activities and lack sufficient sleep. This campaign promotes healthy behaviors among children and adolescents to reduce obesity.Regarding the health literacy of the target population, most children and adolescents seem not to understand the dangers of fast foods and lack of exercise. According to Tripicchio et al. (2019), most American parents and caregivers are aware of obesity, yet their children consume unhealthy diets. This indicates that parents and caregivers do not enforce healthy behaviors or inform their children about obesity. Therefore, to enhance behavioral changes, this campaign aims to ensure children embrace healthy diets by consuming fruits and vegetables and minimizing their intake of fatty and sugary foods. Another goal is to enhance school physical activities to improve children’s and adolescents’ health. The incentive needed to achieve these changes is to modify the education curriculum to educate children and adolescents more about the risk and preventive factors of obesity. Another incentive is public health seminars to engage parents, caregivers, and educators to transform children and adolescents’ behaviors and environment to adopt healthy lifestyles in preventing obesity.The benefit of this campaign is to minimize obesity and help children and adolescents live healthy lifestyles. By reducing obesity, children and adolescents will avoid chronic conditions like cardiovascular illnesses and cancers, thus, promoting quality health and well-being within the community (Cardel et al., 2020). As for the message, children and adolescents should understand that obesity renders their lives at risk of developing life-threatening illnesses like diabetes, cardiovascular infections, and cancers. Therefore, children and adolescents should embrace healthy lifestyles by eating fruits and vegetables, avoiding sugary and fatty diets, and engaging in physical exercises. In addition, children and adolescents should have enough sleep and seek mental health services to reduce stress and depression. Besides, children and adolescents should work with their educators, parents, and caregivers by following healthy behaviors to reduce the risk of obesity. By following these concepts, children and adolescents will practice healthy behaviors, thus, reducing the risk of obesity and life-threatening illnesses.Section 4: InterventionsThe relevant communication intervention for this campaign is a website that provides information on obesity prevention. Essential information to be included within the website include risk and prevention factors of obesity. Another critical piece of information is healthy behaviors that children and adolescents should emulate to prevent obesity. The website will also outline a guide for educators, parents, and caregivers to monitor children and adolescents’ behaviors to facilitate obesity prevention. The link to the website will be shared with educators so that children and adolescents can learn about obesity and adopt healthy lifestyles. Besides, parents and caregivers will receive the link to the website to guide children and adolescents at home. This will improve the success of the communication intervention in informing children and adolescents about obesity.Section 5: Evaluation PlanGoal/Aim:To assess children and adolescents’ knowledge of obesity, its risk, and prevention factors.To monitor children and adolescents’ behaviors and attitudes toward physical exercise and healthy diets.To change children and adolescents’ behavior by avoiding risk factors that contribute to obesity.Evaluation Questions:How often do you exercise?What physical activities do you prefer to prevent obesity?How frequently do you eat fruits and vegetables?Do you take sugar and fatty foods? How often?Do your parents provide sufficient guidance on your diet?At what time do you sleep and get out of bed?Do you experience sleeping difficulties?Is the website of benefit to you?What have you learned from the website that you would seek to implement in your daily life?What improvements can be initiated to help you avoid obesity?Methods for the evaluation:The evaluation will utilize questionnaires and interviews to gather qualitative and quantitative data. Qualitative and quantitative data will be essential to examine themes and patterns and collect statistical information about children and adolescents in the context of obesity.Campaign Elements to MonitorBehavioral changes among children and adolescents – sleep duration, physical activity timelines, frequency of consuming fruits and vegetables, and how often they avoid fast foods.Funding received – funds from community agencies, government institutions, and private entities.Impact of the communication intervention on the target population – do children and adolescents demonstrate healthy behaviors or not?Reporting:The campaign will be helpful if it outlines the risk and prevention factors of obesity necessary to inform students (children and adolescents), parents, caregivers, and educators on implementing relevant decisions to reduce the problem. The campaign is professional, so qualified personnel must work with parents and students to prevent obesity. For this reason, there are no unintended effects.Section 6: ImplementationLaunching the program: The program will be launched with the assistance of public health officials, education policymakers, and community elders.Publicizing the message: Broadcasting networks will be used to promote the campaign’s message to children, adolescents, and their parents, thus, initiating awareness.Unexpected opportunities: A contingency plan will address incredible opportunities to enhance the campaign’s success.Defusing potential threats: A risk management framework will be designed to monitor potential threats and execute an action plan to enhance the campaign’s success.BenefitsThe campaign will help promote quality behaviors and healthy diets, preventing the risk of obesity. It will also illuminate potential health disparities across different ethnicities, thus, promoting medication equity for all communities.The short-term behavioral changes include healthy diet intake and sufficient sleep duration among children and adolescents. However, long-term health behavioral changes include engaging in daily physical activities and reducing the consumption of fast foods (sugary and fatty diets).The campaign’s feasibility is satisfactory since it conveys achievable and practical concepts that can be applied to other populations, such as Native Americans and Asians. Besides, the campaign can be easily modified to suit other people since it relies on evidence-based approaches that different ethnicities can practice.This campaign will contribute to positive social change by transforming children’s and adolescents’ attitudes toward healthy eating, daily exercises, and sufficient sleeping durations. Overall, the campaign will leverage healthy lifestyles among children and adolescents, thus, facilitating a positive social change. ReferencesBlüher, M. (2019). Obesity: global epidemiology and pathogenesis. Nature Reviews Endocrinology, 15(5), 288–298.Cardel, M. I., Atkinson, M. A., Taveras, E. M., Holm, J. C., & Kelly, A. S. (2020). Obesity treatment among adolescents: a review of current evidence and future directions. JAMA pediatrics, 174(6), 609-617.Parvanta, C., Nelson, D. E., & Harner, R. N. (2018). Behavior change communication: Theories, models, and practice strategies. Public health communication: Critical tools and techniques (pp. 177–222). Jones & Bartlett Learning.Petersen, J. M., Prichard, I., Kemps, E., & Tiggemann, M. (2019). The effect of snack consumption on physical activity: A test of the Compensatory Health Beliefs Model. Appetite, 141, 104342.Pineros?Leano, M., Grafft, N., & Aguayo, L. (2022). Childhood obesity risk factors by race and ethnicity. Obesity, 30(8), 1670-1680.Stavridou, A., Kapsali, E., Panagouli, E., Thirios, A., Polychronis, K., Bacopoulou, F., … & Tsitsika, A. (2021). Obesity in children and adolescents during the COVID-19 pandemic. Children, 8(2), 135.Tripicchio, G. L., Kachurak, A., Davey, A., Bailey, R. L., Dabritz, L. J., & Fisher, J. O. (2019). Associations between snacking and weight status among adolescents 12–19 years in the United States. Nutrients, 11(7), 1486. ReplyReply to CommentCollapse SubdiscussionShavon WolfeShavon WolfeJun 7, 2023Jun 7 at 11:42amManage Discussion EntryWen,Thank you for your post. This will be a very interesting study with the potential to reach beyond the field of Obesity. An effective public health campaign should focus on age, race/ethnicity, and health behaviors. Can your market strategy look at the influence of Social Media on children’s and adolescents’ knowledge? Your assessment questions are good, but how can you reword them to grab the audience of children and adolescents? Additionally, are there any barriers to behavior change for promoting quality behaviors and healthy diets, preventing the risk of obesity?Thank you,Collapse SubdiscussionSunday George InyangSunday George InyangJun 10, 2023Jun 10 at 12:26amManage Discussion EntryHello Wen,Thank you for starting us off on this week’s class discussion. Your post is comprehensive, and I enjoyed reading it. My initial comment is that it seems you went beyond the scope of this week’s prompts, with lots of helpful information for part 2 of the discussion. Having said that, your population is well-defined (children and adolescents) and parents as supportive; after all, it is their responsibility and duty to discipline and serve as effective role models for their children. Your assessment questions are well-developed and insightful, engendering very thoughtful and anticipatory guidance for the audience. I would suggest that you consider including a question or two about screen media exposure (television, cell phones, and video games, just to mention a few) encounters because studies have consistently linked these media platforms to obesity outcomes in children and adolescents in terms of marketing low nutrient, high calorie, and sugary beverages that influence eating habits, preference, and contribute to the obesity epidemic in the first place (Robinson et al., 2017). Racism and systemic Social Determinants of Health (SDOH) factors might also influence this health problem as you have noted in your analysis. Well done Wen! Sunday ReferenceRobinson, T. N., Banda, J. A., Hale, L., Lu, A. S., Fleming-Milici, F., Calvert, S. L., & Wartella, E. (2017). Screen Media Exposure and Obesity in Children and Adolescents. Pediatrics, 140(Suppl 2), S97–S101. https://doi.org/10.1542/peds.2016-1758KCollapse SubdiscussionMervat Kayed AlkarkatliMervat Kayed AlkarkatliJun 10, 2023Jun 10 at 12:42pmManage Discussion EntryDear Wen,Thank you for your post. This is a fascinating and comprehensive post. Your public health campaign focused on age, environment, behaviors, and ethnicity. Since we both are talking about obesity but with different target populations, may I know more about your approach for assessing the knowledge and behavior among children at 5 yrs’ age?Researchers concluded that interventions in the home setting, including the parents, may effectively decrease obesity among children(Flynn et al.,2022). ReferencesFlynn, A. C., Suleiman, F., Windsor-Aubrey, H., Wolfe, I., O’Keeffe, M., Poston, L., & Dalrymple, K. V. (2022). Preventing and treating childhood overweight and obesity in children up to 5 years old: A systematic review by intervention setting. Maternal & child nutrition, 18(3), e13354. https://doi.org/10.1111/mcn.13354Collapse SubdiscussionMiranda Roberts WeaverMiranda Roberts WeaverJun 10, 2023Jun 10 at 3:33pmManage Discussion EntryWen, I was not too clear on the specific population that you are targeting, is it 5 to 19-year-olds as well as 25 to 45-year-old caregivers? That is a wide spectrum to encompass and there may be differentiators as to what appeals to each age group. According to the Centers for Disease Control and Prevention (CDC) (2019), one of the key steps in any health communication campaign is to know your audience
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