USC User Loyalty in Online Shopping Comprehensive Questions – Description
Answer the following questions based on the readings provided
– For parts A to C use this reading to answer the questions (https://www.usability.gov/what-and-why/user-experience.html)
– For parts 1 to 3 use both readings to answer the questions (https://www.usability.gov/what-and-why/user-experience.html and the pdf reading attached on this.
a) First, what is User Experience?
Read this passage and paraphrase the information in a paragraph. Click on some of the hyperlinks to enhance your understanding about the topic. https://www.usability.gov/what-and-why/user-experience.html
b) What are factors that affect loyalty in online shopping? Trust (Psychology construct), User Experience (based on some Psychological factors), and Branding
Read this article that was attached to this prompt, and summarize in 3 paragraphs, what and how specific factors affect a user’s loyalty and experience in online shopping.
C)Please choose 1 and highlight from this list B: Aliexpress, Amazon, Etsy, Instagram, and Shopify
Please choose 1 and highlight from this list A: Sears, Walmart, Target
Based on both readings, answer these 3 items:
Compare similarities 2 online shopping platforms
Contrast differences in how a user might experience using the companys’ online shopping platforms
Why you think one of them might be “better” or provide better user experience than the other.
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