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UPen Integrated digital marketing memo

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UPen Integrated digital marketing memo – Description

WEEK 5 DISCUSSION QUESTIONS
Case 1:  Magpie: Developing and using buyer personas. HBSP 818013-PDF-
Question 1:  What is this case about? Provide a summary
Case 2 : Accorhotel and the digital transformation
Question 2. What is this case about? Provide a summary

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