UOP Key Elements of Volkswagens Marketing Communication Strategy Questions – Description
Assignment 1
1. A well-defined brand strategy is significant for firms with expansion goals. Also, a strong brand could be a powerful tool for a competitive edge to large or small companies.
With this in mind, list four benefits of a strong brand to business organizations.
We live in an ever-increasing globalized society. Reflect on the challenge of global branding.
What are the benefits of globalizing a brand?
What are the unique challenges to this type of branding and in your opinion, which areas of the world pose the bigger challenges and why?
2. Take a moment and reflect on the topics introduced in this Unit.
Formulate at least one question that arose while you were reading the material and completing the assignments.
Was there anything in this Unit that surprised you or caught your attention? Explain.
For assistance with reflective writing, read How to Write a Reflective Paper.
The Portfolio Assignment entry should be a minimum of 500 words and not more than 750 words. Use APA citations and references if you use ideas from the readings or other sources. This assignment will be graded by your instructor———————————————————————————————————————————————————————————-Assignment 2
Instructions for submission
Read the article: “Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory” and then perform a case analysis that covers the following questions:
What do you believe were the most important key elements of Volkswagen’s marketing communication strategy in post-crisis period?
In order to execute Strategy 2025 in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach or propose a better approach.
Discuss whether Volkswagen took appropriate steps to reduce the impact of crisis on various stakeholders.
Are the initiatives designed to transform certain areas of Volkswagen’s core business achievable that are outlined in their strategy 2025? Why or why not?
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