University of Toronto Brand Portfolio Strategy Analysis – Description
The ability to leverage brand assets as platforms for brand and business growth and to build optimal brand portfolios are key skills of brand management. Your Task: In this assignment you are being asked to demonstrate your knowledge of Brand Portfolio Strategy (Types of brands and brand structures, visual identity and distinctive brand assets, and brand extension theory and practice) gained from course lectures and materials in analyzing the Brand Portfolio Strategy for https://www.scrubbingbubbles.ca/en-caLinks to an external site. and https://www.clorox.ca/en/ Links to an external site.(consumer products only) in the Canadian market. Your key findings must be supported through referencing sources in a one-page appendix to your assignment. In keeping with academic rigour, insights and paper contents must be your own. Only personal observation (a visit to a retail store or website) and secondary research are permitted for this assignment. Max length: 3 pages + 1-page appendix for sources. Use 12- point type, single spacing.
The post University of Toronto Brand Portfolio Strategy Analysis first appeared on .
