University of the Cumberlands Quantitative Data Collection Discussion – Description
Overview: Using the topic “Corporate Social Responsibility (CSR) and How it Affects Customer Loyalty”, you will design a quantitative instrument that could potentially answer your topic/research question if it were to be applied to a quantitative study. Keep in mind this may take some stretching if you wrote your question learning quantitatively. The purpose here is not to box you in but to ensure that you have a solid understanding of both methodologies. This assignment functions similar to 3.1 but in a quantitative format. Finally, view the rubric and examples to ensure you understand this assignment’s expectations.
Directions:
You will develop a Word document to include the following:
Your research question is in the form of a quantitative question (if it was not already).
An instrument or protocol (survey, questionnaire, archival data, etc.) that could be used to answer the quantitative version of your research question.
*Special note for those using archival data, you will describe the data retrieval process for your archival data.
A one-paragraph description/justification of how your chosen instrument/protocol is the best choice for answering the quantitative version of your research question.
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