University of Idaho Advertising and Promotional Strategies Paper – Description
Answer the following questions # 1 and # 7 from pages 289 and 290 of your e-textbook.
*As noted in the chapter, some observers have gone so far as to claim that traditional advertising is on its deathbed and will eventually be supplanted by digital media and online advertising. What are your views on this?
*E-mail advertising is claimed to be very effective for viral marketing purposes—that is, buzz generation. This is accomplished by requesting an e-mail recipient to forward the message to a friend. Present your views on the effectiveness of the e-mail viral marketing practice. In other words, explain what makes e-mail buzz generation effective or not.
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