1. Research aim
The research aim is a brief statement – usually one sentence – of the purpose of the research. In other words it is a brief way to express what you are trying to achieve with your research. The aim of the research is closely related to the research question(s) and it is a broad statement of the objectives of the research. The aim of the research is brief and concise and it does not outline specific steps of the research process.
Research question
- How effective is a media campaign designed to increase consumer trust in company X following a series of product recalls?
- To what extent and in what type of context is internet-based recruitment and selection of graduates effective and why?
- In what ways does issuing coupons at supermarket checkouts affect buyer behavior?
- How has the emergence of challenger banks impacted upon small business financing and why?
