Objective: To create a new brand for an NBA team for the city of Louisville as if the city has been granted a franchise. Visit the following website for inspiration/information: https://nba2lou.com/.
Part I: Fact Sheet
Create a new team and design its name, logo, uniforms, and company slogan. You must provide written rationale for all (i.e., Why did you select the name, logo, and slogan?). Discuss the demographics of that city, the history of the city’s entertainment, cultural events within Louisville, who the main rivals will be, etc. Also, identify businesses and industries within the city that might be interested in becoming potential sponsors. You need to include regional and national sponsors.
attached below is the Fact Sheet Rubric
SPAD 530: Sport Promotion and Sales
Semester-Long NBA2LOU Project
Objective: To create a new brand for an NBA team for the city of Louisville as if the city has been granted a franchise. Visit the following website for inspiration/information: https://nba2lou.com/.
Part I: Fact Sheet
Create a new team and design its name, logo, uniforms, and company slogan. You must provide written rationale for all (i.e., Why did you select the name, logo, and slogan?). Discuss the demographics of that city, the history of the city’s entertainment, cultural events within Louisville, who the main rivals will be, etc. Also, identify businesses and industries within the city that might be interested in becoming potential sponsors. You need to include regional and national sponsors.
Dimension Description of an Exemplary
Spark Page Points Possible Points Earned/Comments
Name, Logo, Uniform, & Slogan The assignment introduces the name, logo, uniform, and slogan of the new team
The assignment provides rationale for the decisions regarding the name, logo, uniform, and slogan 5
Demographics, Entertainment, & Rivals The demographics of the city are discussed
The assignment addresses Louisville’s entertainment and event scene
Potential competitors/rivals are outlined 5
Sponsorship Potential regional and national sponsors are identified
A connection is made between the target market of the team and the sponsoring organization 5
Professional Presentation No grammatical errors
Writing flows smoothly
Organized, logical presentation with professional tone 2.5
Creativity and Visual Layout The assignment engages the reader and enhances motivation to continue reading
The assignment catches reader’s attention through blocks of color and separation of textual elements
There is a clever use of color and/or pictures throughout the assignment 2.5
Total: /20
