After reading the assigned academic article, “Integrated impression management in athletics: A qualitative study of how NCAA Division I athletics directors understand public relations,” respond to the questions below
1. Why is public relations an essential function for an AD?
2. Explain how ADs understand public relations in the context of image, message, and action/interaction.
3. What do the findings mean for how ADs view public relations? What are two specific action steps an AD could take to effectively manage public relations for their athletic department?
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