Essay (75 points each, about 3-4 pages EACH, 12 points, 1.5 spaced)
[55 points for content/quality of response, 15 points for value of references, and 5 points for
proper use of APA citation format]
Note: You can use both class readings/articles and outside research for citations.
6. Human Capital has become the source of competitive advantage for B2B organizations.
Explain two innovative practices that B2B organizations can adopt/practice in EACH of the
following two areas to better develop and retain talent. Reference at least 5 relevant research
articles or trade publications.
(a) Talent Management
(b) Talent Development
7. B2B companies need to improve their talent engagement and retention to not only reduce
turnover and talent acquisition costs but to build talent for succession planning and growth.
Reference at least 5 relevant research articles or trade publications.
(a) What is the role and responsibility of managers-of-people in employee engagement?
(b) How would you measure the effectiveness of these employee engagement activities?
(c) What are two activities that companies should do to develop high-potential employees
and retain them
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