Choose
two text ads that you’ve seen recently on your SERP. Adopt the role of a
Digital Marketing Specialist to explore the following:
For each ad, you must specify your search terms, intent and funnel phase at point of search. Then consider:
How well does the ad match the landing page? Provide screenshots of both in your analysis.
Based on your keywords/intent when searching, are both the ad and landing page relevant?
Work
backward and describe the potential target audiences (both demographic
info and funnel phase info) based on the language used in each ad.
Discuss what works well on each and provide a critique with a suggestion for improvement.
Format：Use a professional and persuasive writing style (paragraphs, not bullet points), 1000 words, 12-point font. Include URLs, where applicable.
Citation: Include screenshots and URLs, as mentioned above. Footnotes (in-text subscript with citation in footnote) are the preffered format tokeep your copy clean. Ensure that your chosen citation style in the footnote is traceable.
The post Title: Analysis of Two Text Ads on SERP: Matching Intent and Target Audiences appeared first on academic aid express.
