Take a moment and conduct some research on your favorite brands. Ikea is my example for this assignment. Look at various websites and try and locate their Newsroom, Press Releases, or News, etc. Some companies make you search for this content and bury it on their sites. RESEARCH: Newswire and press release distribution services for a look at real-time distribution processes for press releases. For full credit, students must write a one-page paper, double spaces, size 12 font, and include links and screenshots to your examples.
Answer the following questions,
What press release did you find in your research? What was the newsworthy content?
Who was the audience? Why was the press release created? What is the call to action, is it applicable?
What was the purpose, objective, or goal?
Was it good press or bad press?
Why are blogs important in public relations?
PRESS RELEASE EXAMPLES
Ikea introduces new products and much more. Look at the press releases in their “Newsroom” link from their website. Each example below highlights different message strategies. Example: https://www.ikea.com/us/en/newsroom/
IKEA U.S. to Raise Starting Wages to $16, Offer Enhanced Benefits to Co-Workers
Ingka Investments to plant new sustainably managed forest in Florida area damaged by Hurricane Michael
IKEA scales up social business collaborations by adding new impactful strategic partners
IKEA to phase out plastic from consumer packaging by 2028
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