SNHU Elite Burgers New Product Launch Case Study – Description
Elite Burger: New Product Launch Case Scenario
David Smith, a project manager at Elite Burger, was called into an executive meeting on short notice. During the meeting, the executive team discussed the increased demand for vegetarian and vegan products in the industry. So, they decided that a new burger called the “Veggie Time Burger” will be launched in six months. They want the burger to stand out from the other similar products with fresh ingredients and new toppings. Since David has successfully launched other products in the past, he has been tasked with being the project manager for this new project.
Prompt
Review the case scenario and complete the following project initiation activities: draft a project charter and create a stakeholder register.
Specifically, you must address the following rubric criteria:
Draft a project charter that contains the project title, business case, project requirements, project scope, and the proposed delivery date.
Create a stakeholder registry with the names or titles of project stakeholders, their roles, their level of interest, and their power or influence on the project. Also, explain in a sentence or two how you determined their interest and power levels.
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