Shareholder Letter – Description
A shareholder letter is used to convince current and potential shareholders that an investment in your company has positive potential returns. The aim is to provide a persuasive yet honest appraisal of your company and its future prospects.
The shareholder letter will cover your company’s overall performance using the simulation’s final results. Your letter to shareholders should include an update on your strategy, including target markets, key accomplishments, and challenges. In addition, please discuss your most direct competitor and how and why you are positioned to outperform them in the future.
The letter itself should be 1-2 pages, but you may provide up to 5 supporting exhibits on additional pages. For example, you could include a balance sheet and income statement, a market share graph, and/or a list of product lines. Anything that helps support your case for your company being a good future investment. This is a group/team assignment. Only one team member needs to submit the letter. Please submit the report as a Word or PDF document.
You may want to review sample letters to shareholders from actual companies to understand your letter’s possible content better. These are usually listed on company websites, or just do a search for “shareholder letter” and a company name to find examples.
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