Select an example of a global brand with sales in both the United States and Europe (different than your discussion assignment).
Briefly describe the brand and parent company you chose for your research. Include your references and paraphrase the information and provide in-text citations.
Research and summarize the published data privacy policy for this company. Analyze their overall policy and evaluate its strengths and weaknesses as outlined by the GDPR, CPRA and Federal Trade Commission as appropriate.
From the brand point of view, provide a specific example of how the products they make and markets they serve are connected to specific aspects of those data regulations. For instance, if you chose Mattel toy company and the Barbie brand, the FTC’s COPPA regulation on children’s privacy would apply to their specific “Hello Barbie” interactive doll and Mattel’s privacy statements.
Provide at least two recommendations on how this company needs to improve its data policies as a result of your analysis. Be specific and provide support for each recommendation.
Save and upload your assignment as one, 4-page Word document or PDF file: 3-pages minimum for your essay with your APA formatted references as your 4th page. See the Research Essay Rubric Research Essay Rubric – Alternative Formats .
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