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research project about seo and ppc

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research project about seo and ppc – Description

In this assignment, you will conduct SEO/PPC keyword research on your group project company (shein.com) to gather competitive intelligence and submit a report on findings. The goal is to make important keyword discoveries independently and then pool the collective knowledge for the group project. please see the attachment for the detailed instruction and check the proposal for the group project, this assignment should be based on the group project topic shein and its competitor 
plan keyword research and consider how to apply them to youroverarching content marketing strategy
integrated digital marketing must have a content marketing strategythat is planned and embedded into all the various marketingchannels.
consider learning from competitors to gain an advantage whilescarving out their points of differentiation.
think about how keyword research plays an important role inwriting effective and immersive copy
and please find the lecture ppt for needed reference 
for spyfu.com the user name is fhrzxc0902@gmail.com password is 12333456 you need to use it fo r the assignment

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