- Define quality in terms of what it means for a product to have high quality.
- Define quality in terms of what a customer’s perception of a product might be.
- Define quality in terms of what a user’s perception of a service might be.
- Explain how quality should be consistent with the strategy being pursued by an organization.
- Select a business of some type and describe what quality would mean to that business and, if possible, how quality could be measured in such a business.
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