Purdue Global University The Stage Gate Process Discussion – Question Description
I’m working on a marketing discussion question and need the explanation and answer to help me learn.
The Stage-Gate Process
One popular growth strategy used by marketing managers is new product development. While new product development is a popular technique, it is not always successful. Many products released to the market often have a short product life cycle. One popular method to increase the chances of success for a new product is utilizing the stage-gate approach, as discussed in Chapter 18.
Respond to the following, considering a company you work for now or in the past.
Propose an original new product for that organization using the stage-gate process.
Provide specific examples for each of the five steps of the stage-gate process.
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