PU New Cool Mist Humidifier Journal – Description
Instructions:
Step 1: Select one of the following products for this assignment for the fictional company Proserve Corp.
A new cool mist humidifier reduces dry air and serves as an air freshener. The scents come in mint, apple, spice, and cinnamon.
A new toothbrush dispenses toothpaste automatically onto the toothbrush with a small button on the handle. The toothpaste comes in various flavors, including cinnamon, peppermint, spearmint, and bubble gum.
A new wireless headphone and microphone that fits in your palm and has superior output and volume.
A new foldable chair that can be carried in one hand weighs 1.5 lbs. and holds up to 300 lbs.
A new transcription tool with 98% accuracy.
Step 2: How would you segment the market for your selected choice? Consider market segmentation variables like demographics, geographics, psychographics, or behavior segmentation.
Step 3: Using secondary sources like Statista, determine your chosen product’s market size and competitors.
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