Organizations are influenced and affected by what happens in the environments around them. The foundation of any good marketing plan begins by scanning these environments. The marketing environments we consider in this class are:
Political/Regulatory/Legal
Economic
Social
Technological
Competitive
scan the above PEST-C environments and discuss what issues are impacting the Office of Faculty Development of a college now, or may impact it in the future, both short-term and long-term.
Please no suggestions for strategy, but just to identify relevant issues in these areas. Also, don’t be afraid to venture outside of this specific “industry”, as you may find inspiration in other areas.
Some things to think about are: (1) What laws or policies have affected Faculty Development and might affect them in the future?
2. What are the elements of the economic landscape that are coming into play now, or what are they projected to be in the future?
3. How might that affect Faculty Development of a college?
4. What are elements of the social landscape, what are the implications for Faculty Development in a college, and how might that be changing?
5.How is technology used now? What changes in technology might impact Faculty Development in the future?
6. Who does, or may, Faculty Development compete with, directly or indirectly?
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