Create an original commercial to promote staff participation in HIT change or QI improvement.
Title: “One Team, One Change: A Commercial to Inspire HIT and QI Participation”
In today’s fast-evolving healthcare landscape, the successful implementation of Health Information Technology (HIT) and Quality Improvement (QI) initiatives relies heavily on the active participation and support of frontline staff. Resistance to change, whether due to fear of the unknown, lack of awareness, or insufficient communication, remains a common barrier. To overcome this hurdle and create momentum for innovation, a creative approach is essential. One such approach is the development of an engaging and motivational commercial titled “One Team, One Change”, aimed at boosting staff buy-in for HIT and QI transformation.
Commercial Concept Overview
The commercial opens in a busy hospital hallway. Nurses, doctors, techs, and administrative staff are seen hustling to care for patients. The camera zooms in on moments of frustration—charts getting misplaced, information delays, and communication breakdowns. A voiceover begins: “Every day, we give our all. But what if our systems worked as hard as we do?”
Suddenly, the scene transitions to the same hospital—but with upgraded technology, standardized workflows, and smoother team communication. Patients are smiling, clinicians are interacting effortlessly, and care is clearly coordinated. The narrator continues: “With your voice, your ideas, and your participation, we can make that vision a reality.”
The commercial ends with diverse hospital staff gathered in a conference room brainstorming ideas, followed by a call to action on the screen: “Be the Change. Join Us in the HIT/QI Revolution.”
Message and Emotional Appeal
The commercial is designed to emphasize two key messages: (1) staff experience matters, and (2) their input can directly shape better systems. By contrasting a “before and after” scenario, the ad creates a visual representation of the benefits of participation. It highlights not just efficiency, but staff satisfaction and improved patient outcomes—connecting emotionally with healthcare workers’ innate desire to provide excellent care.
Additionally, using real staff voices and testimonials at the end of the commercial can personalize the message. A nurse might say, “I used to spend an hour reconciling records. Now, it’s 15 minutes—and I get more time with patients.” These personal stories turn abstract concepts into relatable outcomes.
Implementation and Impact
This commercial can be disseminated via internal email newsletters, screensavers in break rooms, pre-shift meetings, and the hospital’s intranet. It can also be used as a kickoff tool for department meetings and QI forums. To maximize impact, leadership should follow up with open forums or anonymous surveys to gather input, showing that participation is not only welcomed but valued.
Research supports the power of narrative and visual storytelling in change management. According to Kotter’s 8-Step Change Model, building a guiding coalition and communicating a vision are essential early steps in change adoption (Kotter, 1996). This commercial aligns with both, fostering emotional buy-in while framing the change as a shared goal.
Conclusion
“One Team, One Change” is more than a commercial—it’s a rallying cry. By combining emotion, vision, and a strong call to action, it encourages healthcare professionals to take ownership in shaping their working environment. Involving staff in HIT and QI change not only improves outcomes but also strengthens workplace morale and collaboration. In the end, sustainable innovation starts with a simple invitation: “Be the change.”
References:
Kotter, J. P. (1996). Leading change. Harvard Business School Press.
Institute for Healthcare Improvement. (n.d.). How to improve. Original Commercial to Promote Staff Participation appeared first on Nursing Depo.
