National Football League Responding to Traumatic Brain Injuries Case Study Analysis – Description
Prompt: Case 3.2: The National Football League: Responding to Traumatic Brain Injuries
? Please respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional
business letter.
? In preparing these documents, you may assume one of two roles: you may identify yourself as an NFL senior manager who has been asked to provide advice to NFL Spokesman Greg Aiello regarding the issues he and the league are facing. Or, you may identify yourself as an external
management consultant who the league has asked to provide advice to them.
? Either way, you must prepare a strategy memo addressed to Mr. Aiello that summarizes the details of the case, identifies critical issues, discusses their implications (what they mean and why they matter), offers specific recommendations for action (assigning ownership and suspense dates for each), and shows how to communicate the solution to all who are affected
by the recommendations.
? You must also prepare a professional business letter for the signature of Roger S. Godell, Chief Executive Officer of the National Football League. That document should be addressed either to the public as a published document, or to another group of key stakeholders, explaining what has happened, the league’s position, and the actions the league is taking. If you have questions about either of these documents, please consult your instructor.
Resource Inventory
O’Rourke, J. S. (2019). Management communication: A case analysis approach. (6th ed.).
Routledge. ISBN: 978-0-367-17812-3
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