MU The Benefits of Using Polident Prosthetic Products Discussion – Description
Overview
For this assignment, you will need to critically analyze an advertisement that is less than a year old.
Critique an Advertisement Overview Video
https://youtu.be/Z2Z7c3zgA0c
Assignment Instructions
The advertisement should come from a print source (magazine, newspaper, etc.) or the internet and it must be a singular image. You must paste your image and analysis into the Google Document; the link is listed below under Submission Instructions and Grading. Your analysis must include the following:
The Image: Paste the image of the advertisement into the Google Document.
Description: Describe what you see in the advertisement, in 2-4 sentences. Describe the image as if you are describing it to someone over the phone, that cannot see it. Use the terms that you’ve learned in Module 1. Describe the who, the what, and the how of the ad. Where is the setting of the ad, who is in it, what are they doing? Describe the colors of the images and text and the location of the subjects in relation to the text. How are the elements arranged or aligned?
Analysis: Describe what relationships exist with what is seen in 2-4 sentences. For example, the main person in the ad is looking at a product and smiling while other people in the ad are all laughing. Does the text reinforce the existing visuals, or is it ironic? How does the style of the font relate to the mood or tone of the ad?
Interpretation: Using your knowledge of the Design Principles that have been covered thus far, what is the intended content or meaning of the advertisement based on your description and analysis? For example, you might say “They are using Contour Bias, because the product shown is mostly curved vs angular, sharp edges, etc. This helps to create a likable product, one that might have been seen as less likable without the use of this positive design principle”. Describe at least 5 terms in relation to the ad. You may choose principles that are used in the ad, as well as principles that could have improved the ad. Be sure to convey the definition of the principle and the effect of using the principle on the success of the ad, and the effect on the audience’s perception.
Judgment: In 2-4 sentences, outline your evaluation of the work. Is it successful? Is it honest? What is or isn’t successful about it? What makes it honest or dishonest? How has the use of the principles affected your understanding of the ad?
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