MT 219 PUG Packaging Plan and Copyright & Product Branding Essay – Description
Unit 7: Part 1
Your task is the following: Based on the reading in the text and the learning activity regarding the marketing mix, select one of the provided products or services and answer the checklist items thoroughly to complete the assignment that will be submitted in Unit 8.
Checklist: The Product
Step 1: Select one of the following products for this assignment for the fictional company Proserve Corp.
-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple, spice, and cinnamon.
-A new toothbrush that dispenses toothpaste automatically onto the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.
-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.
-A new foldable chair that can be carried in one hand, weighs 1.5 lbs. and holds up to 300 lbs.
-A new transcription tool with 98% accuracy.
Step 2: Apply product elements to make this product complete by responding to the following:
Describe the type of product you selected and include product attributes: quality, features, benefits, style, and design.
Provide a proposed product line (depth) and product mix (width) for your good. See Exhibit 10.1 in the text.
Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
Provide a packaging plan and any warranty or copyright involved if applicable.
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