MPC Business The Relevance of The Advertising Platforms Questions – Question Description
I’m working on a business question and need the explanation and answer to help me learn.
Bob and Lisa are 2 friends and students that decided to go into business together to open a hair salon.
Bob will cut men’s hair and Lisa will cut women’s hair.
To promote their new grand opening of their hair salon, Bob who is a fan of OFF Road Trucks, thinks OFF Road Magazines and Online Off Road Truck forums will be the best place to post advertisings,
Lisa, who loves volleyball, wants to list promotions for their hair salon in volleyball hangouts.
1. Discuss the problem with this type of thinking for a successful marketing campaign.
2. What should they be focusing on to maximize marketing efforts.
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