MKT 640 California Intercontinental eCommerce Models and Its Applications Essay – Description
Visit https://is.gd/E5ty9h, https://is.gd/ZgsUyY, and https://is.gd/rOIraB and learn about the concept of utilities of value chains. After gaining an appreciation for value chains, choose a sector, and argue whether a global value chain may benefit the sector’s member companies. For example, one may argue the following point:
The textile sector (responsible for supplying cloth to markets) may benefit from global value chains (GVCs) because they facilitate exporting textiles to previously untapped emerging markets.
You may also want to refresh yourself on supply chain management at https://is.gd/1Ue2Cy.
Goal. Using a 5-7 page APA-formatted essay, choose a sector and argue whether a global value chain may benefit the sector’s member companies. You may wish to use Modules 1, 2, 8, and 9, at http://tinyurl.com/yyzjvj9k, to help with planning and drafting your essay.
QUESTION 2
During the early days of e-commerce, the first-mover advantage was touted as one way to success. On the other hand, some suggest that being a market follower can yield rewards as well. Which approach has proven to be more successful—first-mover or follower? Choose two e-commerce companies that prove your point and explain why to your classmates.
Post a response of a minimum of 500 words that includes at least one APA citation and the associated reference
Textbook for Course: E-Commerce 2021: Business, Technology, and Society
Kenneth C. Laudon; Carol Guercio Traver
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