MKT 574 UOPX WK 2 Aligning Marketing with The Segment Discussion Questions – Description
DQ Response Consumer decision process
Consider a purchase you recently made.
CONSIDERING CONCEPTS FROM THE WK2 READINGS, COMPARE YOUR DECISION PROCESS TO THE PROCESSES DESCRIBED IN THE READINGS.
How did you determine your need?
How did you search for information?
Did you evaluate alternatives?
Did you have criteria upon which you made your choice?
How did you assess your purchase?
How does your awareness of your consumer decision process help you better understand how marketers influence you and how you, as a marketer, can influence others?
Research support! GOES ON FOR WEEKS 2,3,4,5,6
Your DQ response should integrate course concepts or other credible sources with your professional experience to earn full credit. Please do not taint the classroom with content from dictionaries, encyclopedias, and cheat mills. This is an advanced master’s course; please demonstrate advanced master’s research and analysis skills. In other words, apply and cite the course content and other credible sources to support your ideas. PLEASE PUT GOOD REFERENCES NOT FROM GOOGLE
DQ Response [Day 3]: Communicating Value WEEK3
The following exercise lets you practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
Based on what you learned, how would you facilitate cross-team collaboration between Lenovo’s marketing management function and R&D teams?
What research-based practices would you apply to communicate new features to customers?
What are proven methods for measuring the success of the team?
Branding concepts WEEK 4 Respond to the following in a minimum of 175 words:
Consider a product you are loyal to, part of your personal brand.
Define one of these essential concepts in branding from the course readings or other credible sources:
Brand equity
Brand awareness
Brand loyalty
Perceived quality
Brand associations
Brand assets
Explain how the branding concept you described and the overall brand influence your loyalty to the product.
Explain how understanding branding can help you be a better consumer and marketer.
. Social media strategy analysis and Recommendations WEEK 5
Let’s use this exercise to closely examine your company’s digital and social media strategy [You can also select a company with which you’re familiar]. Look for the social media icons on the home page of your organization’s website. Click through to look at the social media sites for your organization.
What is your view of your organization’s social media strategy?
Does the organization offer the customer a seamless experience across digital media channels?
Are the social media channels effectively integrated with your organization’s website?
How does the company engage with customers on social media?
Do social media channels contribute to organizational and marketing goals?
What are your recommendations for improving the organization’s social media strategy?
Aligning marketing with the segment WEEK6
Respond to the following in a minimum of 175 words:
Select a company that you’re familiar with.
Search the Claritas Zip Code Lookup site for a zip code of an area you know.
Describe how the company’s essential product and brand elements fit the market’s needs.
Evaluate the company’s ability to address this market.
Considering concepts in the course materials, what are your recommendations for how your company can develop marketing strategies for reaching its target market based on the data?
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