MGT 510 CSUGC Management Boeing Inc Company Strategic Factors Essay – Description
Option #2: Strategic Audit of Boeing, Inc.
Option #2 of the Portfolio Project, due in Week 8 of the class, consists of a strategic audit of Boeing, Inc. The purposes of this audit are to:
describe the company’s recent past and current operating context,
analyze the current operating context using strategic management tools, and
develop strategy recommendations to gain a competitive advantage.
The topic development throughout the class is shown below.
This week, you finish development of the Portfolio Project. This paper consists of two parts:
Revisions to (a) the current operating context from Week 2; (b) revisions to the company’s corporate governance and external environment threats and opportunities from Week 4, and (c) revisions to the internal environment strengths and weaknesses from Week 6 based on instructor feedback.
Two new sections about analyzing strategic factors and developing strategic alternatives and strategy recommendations.
Your paper should include the following elements:
Title page
Introduction
Current Operating Context
Past corporate performance indexes
Strategic posture
Current mission
Current objectives
Current strategies
Current strategic policies
Corporate Governance
Board of Directors
Top Management
External Environment Opportunities and Threats
Natural Environment
Societal Environment
Task Environment (Industry Factors)
Internal Environment Strengths and Weaknesses
Corporate Structure
Corporate Culture
Corporate Resources
Marketing
Finance
Research and Development
Operations and Logistics
Human Resources
Information Technology
Analysis of Strategic Factors
Situational Analysis – Strategic Factors from SWOT
Review of Mission and Objectives
Strategic Alternatives and Recommended Strategy
Strategic Alternatives
Recommended Strategy
Conclusion
References
Appendix A: Strategic Audit Worksheet
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