MET AD 648 Boston University Internet Marketing Question – Description
The questions in this assignment are based on the thematic discussions in the classroom. You can use external resources, classnotes, lecture presentations, and case studies discussed in the class. Examplifying with appropriate corporate examples and brands will add value to your responses.
Attempt all questions. Limit your responses to maximum 500 words to each question. Please use minimum five references no earlier to 2014. This assignment is due on April 18, 2023.
Q1. Discuss the corrent trends in e-commerce. How e-commerce is breaking down the dominance of brick-and-mortar stores.
Q2. Discuss major elements of business planning in e-commerce. How do you integrate the business canvas in e-commerce planning and management?
Q3. What are the minimum infrastructure requirements for a Business-to-Consumer e-commerce company like Amazon and how visialization effects can be enhanced for such company?
Q4. In the context of the case study on data security breach at Target, how can you design safe payment methods for a fast growing retail e-commerce company.
Q5. Discuss the role of social media in e-commerce and delineate the plan for marketing organic farm products on social media channels like Facebook.
Tip: I will provide you with some relevant cases from this class, you can read them, it will be very helpful for you to answer the question. (Please cite materials other than the case I have provided)
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