Marketing Question – Description
Katie Conboy is the new Provost of Simmons College. She perceives external challenges driving the need for radical transformation of the general education curriculum, the courses all undergraduates are required to take. She is also convinced that the college cannot afford to wait to build and then launch the change in their normal 2-3 year timeline. Most employees at Simmons College are unaware of the external challenges, and therefore frustrated by and suspicious of senior administrators’ unilateral decisions that impact them and their work. The first hurdle that Katie Conboy faces in making change happen is to garner the formal approval of the faculty through a vote.Carefully read the case and supplementary materials, and answer the following questions:What were the internal and external drivers of change for Simmons College? Conboy is new to Simmons College. Why was it important for her to establish her credibility? What did Conboy do to establish her credibility? How did being new to the community help and/or hinder Conboy?How was being provost, and having the positional power from that formal title, help or hinder Conboy? What was Conboy’s vision for change, and what did she do to build a shared vision for change? What did Conboy do in her communication and messaging to manage people’s emotions? How did Conboy use facts and data to establish a sense of urgency for change? Assessment: This activity was created to help you understand the importance of strong change leadership in creating the case for change and garnering support for change, regardless of hierarchical authority. You are assessed based on your ability to:Describe the drivers of change and the context of the organization.Comprehensively analyze and manage the stakeholders who are important to the change situation.Evaluate the role of credibility, hierarchical authority and leadership to driving changeArticulate the rational and emotional elements of changeRespond to all questions in a timely, complete, and clear manner.
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