MARKETING PLAN: MEDIA RELATIONS ASSIGNMENT INSTRUCTIONS
INSTRUCTIONS
Create a press release for the sport product or service selected for the Marketing Plan. The press
release should follow the multiple paragraph “inverted pyramid” style.
All assertions should be clearly supported with at least 1 formal citation of an external source.
There should be a complete and concise discussion of the issue.
Please include an appendix in this assignment. See the resource Appendix Instructions for more
information on creating an appendix.
View the Marketing Plan Resources under the Marketing Plan: Media Relations page.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
