Marketing Management Essay – Description
Note: You can choose any existing UK-based company. Do not create a fictitious company. Must be well-known company. Check the instructions from the file. Do not bid if you cannot do the work.
Title / Cover page (title including the name of the chosen organisation)
Executive Summary / Abstract for not more than 250 words (this will not be part of your word count.
Table of contents (headings, sub-headings with numbering)
Introduction (aim of the report, overview of chosen organisation and the services, present structure of report)
Body (literature, research, discussion, findings)
Conclusion (recommendations based on the findings, summary of key points emerging from the analysis above)
References (aim for a minimum of 10 different sources; balanced mix of academic sources – books and journal articles and non-academic sources such as – websites, media sources, reports, statistics etc.)
Appendix (optional) (eg. PEST/ Marketing Mix etc.)
Format: Word File /
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