Marketing Analyzing E Commerce Website 1 800 Flowers Research Paper

Marketing Analyzing E Commerce Website 1 800 Flowers Research Paper – Description

Website: Please use the Website “1800 Flowers”. You already did some tasks for me about it. Please just make sure to not self plagiarism from the last exercises! 🙂
Description: Each student individually prepares a set of recommendations to the owners of the e-commerce site where he/she should recommend: 
1) Improvements in the area of 

customer journey,  
automation strategies, 
gamification initiatives, 
personalisation,  
customisation, etc.;  

2) Actions needed to be associated with changing trends and technology;  
3) Design a new e-commerce loyalty programme and customer retention strategy for the company 
Objectives  
Students are doing the project for them to be able to implement e-commerce customer loyalty and retention strategies to an existing company in line with emerging trends and technology in the industry.

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