Management Question – Description
Overview
Case studies are an essential learning strategy in business classes as they allow you to analyze events that have taken place in real-life businesses critically. This develops your critical thinking and research skills as you research the competition and industry in which your business resides to formulate a recommendation for the challenges faced by the company.
Instructions
This assignment asks you to review and analyze the “Costco” case study on pp. C-18-42 of your textbook and respond to the following questions using both theory and practical managerial thinking.
For this assignment, write a 1–2 page double-spaced analysis.
Evaluate Costco’s business model. Is the company’s business model appealing? Why or why not?
Describe the core values or business principles Jim Sinegal stressed at Costco.
Evaluate the competition in the North American wholesale club industry. Which of the five competitive forces is strongest and why?
Use the information in Figures 3.4, 3.5, 3.6, 3.7, and 3.8 (and the related discussions in Chapter 3) to complete a five-forces analysis of competition in the North American wholesale club industry.
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