LMKT 334 ORU Integrated Marketing Communication Plan Exercise – Description
Introduction: As you are likely aware, your client does not just do business in the U.S Modern communications campaigns must be synchronized across multiple platforms to achieve the best possible results, both globally and domestically. Today’s communicator must be able to identify potential areas of integration, coordinate cross channel strategies and adjust tactics frequently throughout the course of the project.
Directions: For this project, you will research your client’s past global IMC campaigns in a foreign market. Rather than writing about it, we are going to talk about it — by creating a short podcast. You will then make a podcast of the Integrated Communication Plan for the client.
Download the Project 7a: Integrated Marketing Communication Plan and Presentation handout for Instructions on how to complete this project.
Upload a link to your recorded SoundCloud podcast, along with a Word document listing your formatted sources.
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