KU Flexibility in MA Discussion – Description
Brigham & Ehrhardt (2022) argue that flexibility in the integration approach for growth companies through acquisitions has become a central part of business strategies. Serial acquisition of companies in the M&A literature can allow companies to learn from past mistakes. This would also allow companies to accumulate experience and put processes that enable them to execute deals more effectively. For example, the acquisition of Instagram will enable Facebook to develop guidelines and process tools for integrating future purchases. However, this systematic approach to implementing investments does not prevent managers involved in M&A deals from finding the correct answers for themselves. Does flexibility provide synergy for companies as an integral part of a merger’s acquisition and implementation process?
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