Joint Venture Access New Markets & Distribution Networks Discussion – Question Description
I’m working on a business question and need the explanation and answer to help me learn.
A small manufacturing firm believes there is a market for handheld tools that are carefully crafted for local markets. After spending two months in Europe, the president of this firm believes that his company can create a popular can create a popular line of these tools. What type of entry mode do you think it would be advisable for this company? Why?
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