International Resort Management Paper – Description
Task Details
Having completed a number of cycles of operating your Resort, you are now required to reflect on the results that you and your team achieved through running HOTS.
You are required to produce a 2,500 words management report, reflecting on the HOTS results. The report should contain:
Contents
Introduction (letter from yourself to stockholders – you can see similar examples on hotel chain annual reports)
Intended strategy vs Realised strategy (summary of what the strategy became and any deviation in strategy and why). This intended strategy is what you included in your presentation: in terms of your mission statements, your vision, values and principles, as well as more specific operational details, such as number of staff per outlets, etc.
Financial condition – present and future (5 years in graph format all together/ These 5 years should include 4 years of cycles + 1 forecasted year):
Number of graphs:
Graph 1:
Total revenue & net income overall
Graph 2:
Rooms department total revenue
F&B department total revenue
Leisure centre total revenue (if any)
Conference department total revenue (if any)
other department total revenue
ALL THE ABOVE in comparison to the Total Revenue
Graph 3:
Overall ROCE & EBITDA (work with annual figures – use appropriate chart)
Graph 4:
Occupancy Rate & ADR & REVPAR
Marketing, sales and pricing activities and effectiveness
Present in graph format:
Graph 1: Marketing spending vs sales & occupancy
Graph 2: Marketing spending vs public awareness
Graph 3: Guest satisfaction and Refurbishment
Present recommendations for the final year (Y5)
Physical property condition – include renovations made (£) and current status
Present in graph format:
Graph 1: Occupancy Rate & Refurbishment Spending
Graph 2: Refurbishment Spending
Present recommendations for the final year (Y5)
Impacts of your decisions on human beings (employees, customers, the community and shareholders) – what is your understanding of the impact of your decisions. You can refer to HOTS facts as well as possible theoretical aspects.You need to specifically work on the following:
Identify all major stakeholder groups
Discuss EMS, you decisions on EMS, money spend and benefits expected. Explain if you have achieved a certification and the reasons behind it.
Discuss Employee relationships and their wellbeing. Generate two graphs: one on employee satisfaction and one on turnover. Explain changes in staffing levels.
Discuss Owner relationships. Discuss ROCE, Loans and value of assets.
Self-evaluation (Were you a team or a group? Stage that your managed to reach as a team, your personal performance and role in the team (Great Old One, team-worker, etc.) and why, aims and objectives achieved, mission and vision maintained, type/s of decision making you used, model of decision making you used, barriers in your decisions making and what would you need to work on for the future). Make sure you refer to the theory from the lecture.
Overall conclusion in terms of your aim (owner wealth)
Ensure that you provide final figures, which would be of importance to the owners
References
Appendices
Particular instructions to students
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