Internal And External Communication Discussion – Question Description
I’m working on a writing question and need guidance to help me learn.
1. Explain how strong channels for internal communication from the top down, horizontally within the organization, and back up from frontline employees facilitate success of sustainability initiatives. Give one example from Confessions or another company you’ve learned about on how internal communications facilitated success of particular sustainability initiatives.
2. Explain how and why different types of external communications to various stakeholder groups (identify some) are important for identifying the organization’s brand with sustainability ethics. Ponder the importance of “storytelling.” Give one example from Confessions or another company you’ve learned about on the impact communications about their sustainability mission had on external stakeholders.
https://www.greenbiz.com/article/inside-out-sustai…
https://www.greenbiz.com/article/5-communications-…
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